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第24届上海国际连锁加盟展览会(春季)

发布日期:2015-11-27 11:08:34  浏览次数:0
 

24届上海国际连锁加盟展览会(春季)

24th Shanghai International Franchise ExhibitionSpring

上海世博展览馆2016.4.15-4.17

Shanghai World Expo Exhibition&Convention CenterApr15-Apr17.2016

打造最具专业性的连锁行业国际大展

To create a greatest and the most professional international exhibition in franchise chain industry

中国投资加盟的首选品台

The best platform for investment and affiliate

 

主管单位:上海市商务委员会

主办单位:上海市商业联合会

上海连锁经营协会

上海市台协连锁加盟工作委员会

上海伊比逊会展有限公司

展会管理:上海伊比逊会展有限公司

Director Shanghai Municipal Commission of Commerce

SponsorShanghai Commercial Association

Shanghai Chain Enterprise association

上海市台协连锁加盟工作委员会(无官网)

Shanghai Exhibition-conference co, ltd

ManagementShanghai Exhibition-conference co, ltd

 

组织机构Organizers

主管单位:上海市商务委员会

主办单位:上海市商业联合会

上海连锁经营协会

上海市台协连锁加盟工作委员会

上海伊比逊会展有限公司

协办单位:

台湾连锁加盟促进会

上海市中小商贸流通企业公共服务平台

上海市电子商务促进中心

上海市创业投资行业协会

上海市餐饮烹饪行业协会

上海水产行业协会

上海洗染业行业协会

上海糖烟酒茶商业行业协会

上海市副食品行业协会

国际合作:各国驻上海总领事馆

展会管理:上海伊比逊会展有限公司

Director Shanghai Municipal Commission of Commerce

SponsorShanghai Commercial Association

Shanghai Chain Enterprise association

Shanghai Exhibition-conference co, ltd

ManagementShanghai Exhibition-conference co, ltd

Assistant:

ShanghaiPublic Service Platform for Small Commercial Enterprises

Shanghai Electronic Commerce Promotion Center

Shanghai Venture CapitalAssociation

Shanghai Restaurants Association

Shanghai Fisheries Trade Association

Shanghai Trade Association of laundering and Dyeing Profession  

Shanghai Sugar Cigarette Drink Tea Association

Shanghai Non-staple Food Trade Association

 

International cooperation::ShanghaiStates Consulate General

managementShanghai Exhibition-conference co, ltd

 

展会背景Exhibition background

连锁加盟席卷全球,中国已成为连锁加盟市场增长率最高的国家,且增长势头持续上扬。随着连锁加盟法律法规的逐步完善,连锁加盟发展模式的不断发展,谁先抓住机遇,谁就将在市场竞争中占得先机!

Franchise sweep the world, china has become a country that has highest growth rate of Franchise market, and the rate of growth will becontinued. With gradually improvement of franchising laws and regulations, the model of Franchise continue to rise. Who seize the opportunity; they will stay ahead of the competition in the market!

SFE上海国际连锁加盟展览会,是唯一由上海市政府部门主导的专业连锁展会。创办于2000年,迄今成功办展23届。已累计服务连锁品牌2500余家,共接待来自海内外的投资者超过50万,成功拓展种子加盟商15万家;同时亦与100多家媒体建立了深度合作关系,拥有直达800万精英人群的信息网络。

SFE Shanghai International Franchise Exhibition is the only professional exhibition led by Shanghai government.It is founded in 2000, from now, it held 23 exhibitions successfully. Serviced brands have accumulated more than 2,500received a total of morethan 500,000investorsfrom homeand abroad ,expanded franchisee 150,000successfullyMeanwhile, established a deep partnership with more than 100 medias, have a direct information network with 8000000 elites.

如今,SFE全面升级为国际性的连锁加盟展。她始终坚持市场化、品牌化运作,围绕中国经济最发达的长三角一带的区域特许加盟为先导,辐射华东、华南东部沿海经济带,不仅是国内品牌开拓华东市场的首选平台,也逐步成为众多国际品牌踏入中国市场的最佳试水渠道。从每年一届到如今每年举办春秋两届,SFE不仅成为广大投资者寻找加盟项目、决定投资方向的首选根据地,更是各连锁企业扩大品牌影响力、开拓长三角及华东市场最直接高效的招商平台,为连锁业的持续发展发挥了巨大的推动作用!

Today, SFE has been fully upgraded to an international franchise exhibition. It always adheres to market-oriented and branding operation, takes the regional franchise around Yangtze River Delta area which developing most economically in China as the lead, radiates the coastal economic belt in the eastern and south eastern of China. It is not only the most preferred platform for domestic brands to develop east China market , but also has gradually become the best trial way for many  international brands to  enter China’s market. Developing from annual session to biannual sessions in Spring and Autumn, SFE becomes the preference for a large majority of investors to seek for affiliate programs, decide the direction of investment, and it’s also the most direct and efficient investment platform for chain enterprises to expand their brand influence and to develop the market in Yangtze River Delta and the eastern of China, SFE pushes forward greatly for the development of chain industry.

SFE,中国连锁加盟行业的顶级盛会!

SFEthe top Pageant of China Franchise industry

布展时间:2016.4.13-4.14

展览时间:2016.4.15-4.17

展览地点:上海世博展览馆(上海市浦东新区国展路1099号)

Decoration time April 13-14, 2016

Show time April 15-17, 2016

VenueShanghai World Expo Exhibition&Convention CenterNo.1099,Guozhan RoadPuDong New Area Shanghai

 

展会亮点Exhibition highlights

打造国际化的行业展会设立多个国家(地区)展区

To build an international exhibition and set up many exhibition areas from different countries and regions

秉承“一带一路”国际经贸理念,与各国驻上海总领事馆倾情合作,开辟美国、澳大利亚、韩国、日本、香港、澳门等多个国家及地区展区;

携手上海市台协连锁加盟工委会、台湾连锁加盟促进会设立台湾品牌特展区。

n         Adhering the "one helpone" international trade philosophy, deeply cooperation with variousStates Consulate General in Shanghai, opened United States, Australia, Korea,Japan, Hong Kong andMacao and many othercountries , area.

n          Hand in hand with上海市台协连锁加盟工委会、台湾连锁加盟促进会 set up aprefecture area forwell-known brands from Taiwan.

网商品牌加盟展呈现互联网+连锁加盟新模式

Network's brandsfranchise exhibition ,show a network vs. chain brand newmode

依托SFE上海国际连锁加盟展的优势平台而特别策划网商品牌加盟展暨网商创客大会,将“传统品牌的新拓展、新锐品牌的再沉淀”进行极佳的诠释。新老模式互为交融、相得益彰,必将成为业内又一聚焦点!

n         传统连锁品牌,立足做强门店经营,拓展网上加盟新疆域

n         新锐网商、微商品牌,利用互联网优势,拓展新渠道,借力O2O发展实体店

n         低门槛网络运营,小成本创业者的福音

n         relying on Shanghai International Franchise Exhibition’s strong backgroundplanning network operators franchise exhibition and network operatorChuangKe sessioninterpretation “traditional brand‘s heritage new  brand ’s reprecipitation ” complement the models of new brand and old each other, it  will become another focal point in the industry to bring more additional effect

n         Traditional chain Brand based on the existing model, expand the network agents, take part in new region.

n         Merging network brands: Sprout on the Internet, explore new directions, leveraging development O2O store

n         low-threshold network operators, agospel for small cost of the entrepreneurs

 

 

时尚餐饮嘉年华多元业态尽显大展风范

Fashion Catering Carnival, multiple formats create a great exhibition style

按展商类型分区集中展示,餐饮业、零售业、服务业、供应商、服务商各领风骚

n         餐饮业专区,领衔百家品牌占据半壁江山,汇聚新潮中西餐饮、特色小吃、热门甜饮品、日韩潮咖啡馆、休闲食品等时尚餐食品牌,规模空前、诱惑难挡。

n         零售业专区,超市便利店、百货精品、生鲜食品、母婴用品、化妆品、家居用品、服

装鞋帽、茶叶酒类争奇斗艳。

n         服务业专区,汇集教育培训、儿童娱乐、美容美体、家居装饰、洗衣洗染、酒店、高端定制、汽车维修美容、房产中介、健身保健、医疗服务、速递物流、家政保洁等多业态。

n         供应商、服务商专区;为连锁企业提供最先锋的新设备、新产品、新技术,咨询服务、加盟代理、服务外包,为连锁企业拓展市场保驾护航。

Concentrated display according to Exhibitor type,Catering, retail, services, suppliers and service providers leading the trendrespectively

n         catering area, led one hundred brands accounted for half of the hallconvergence t Chinese and Western restaurants, snacks, hot sweet drinks, Japan and South Korea tidal cafes, snack foods and other fashion brands meals, unprecedented scale,  too much temptation

n         retail area, supermarket convenience stores, fine department stores, fresh food, baby products, cosmetics, household items, clothingFitted hats, tea liquorContests. .

n         service area, pooling education and training, children's entertainment, beauty, home decor, laundry washing and dyeing, hotels, high-end custom, vehicle maintenance beauty, real estate agent, fitness health, medical services, express logistics, domestic cleaning and many other formats.

n         suppliers, service providers Zone; supply the most vanguard new equipment, new products, new technologies, consulting services, joined the agency, outsourcing for chain enterprises, and to help to expand market escort.

 

主题活动Exhibition activities

l         2016连锁加盟年度奖推选活动Franchise annual awards selection

由上海连锁经营协会主办的2016连锁加盟年度奖推选活动,是长三角连锁行业最具权威性、公信力、影响力的奖项。2006年开始,于每年春季举办一届。300余家知名品牌和优秀企业曾获此殊荣

“Franchise annual awards selectionhost byShanghai Chain Enterprise association ,the awards is the most authoritative, credibility, influential award in chain industry of Yangtze River Delta .Since its launch in 2006, it is held once a year in spring. More than 300 well-known brands and companies have honored.

l         2016上海连锁业高峰论坛2016Shanghai chains forum

长三角连锁加盟行业领袖的峰会,“品牌与资本”专场论坛、“服务商与品牌商”互动论坛专场,成为品牌商与服务商、地产商、资本机构等上下游产业链专业人士交流洽商的绝佳平台。

Franchise industry leader summit in Yangtze River Delta The special forum for Brand and Capital,the interactive Forums Service providers” which become the bestplatform for  negotiated with brandsprovideservice providers, providers of capital, real estateprovide and other upstream and downstream industry chain professors

l         品牌路演brand roadshow

在展览同期,提供品牌商另一个展示自我风格、秀出别样特色的人气舞台,让投资者瞬间记住您!

At the same period of the exhibition, provided another popular stage - self-style brands there, show a different kind featuring, to attract investors to remember you!

l         创客融资对接会create customer financing seminar

别再为项目的启动资金发愁啦!主办方将搭建融资平台,举办创客融资推介会,邀请风险投资天使轮的风投来听你做项目推介,有好创意、好项目的展商和创业者不可错过。

Dot worry about financial problem! The organizers will set up a financing platform, creating a customer financing promotion, inviting venture capital to listen to your ideas, than achieve the promotion project, if you have good ideas, good projects you can’t miss this great choice

l         大学生创客实训营college students create customer training camp

全新升级的大学生创业支持活动!组织有创业想法的大学生组团参观展会并进行融资对接、创业指导以及创业分享;对于有创业项目的大学生,更支持其参展洽谈。

Totally new upgrade students entrepreneurial project support activities! Organize the students who have an entrepreneurial idea to join the exhibition and tohelp them financingdocking, give them entrepreneurial guidance and entrepreneurial share; we support the students who have entrepreneurial projects to join our exhibition negotiations.

l         上海市民创业日Shanghai public business days

大众创业,万众创新!投资者找项目、找贷款、找商务合作伙伴、求政策和法务等咨询;品牌商找加盟者、找合作、求推广、和业内大拿认识交流,都不可错过与展会同期举办的“上海市民创业日”。万人对接会,创业嘉年华!

People entrepreneurship, Peopleinnovation! investors look for items seek loans, seek business partners, seek policy and legal consulting; brand owners look for franchisees ,seek cooperation, ask for promotion exchange of knowledge with outstanding person you cannot miss the chance that conjunction with the Shanghai people entrepreneurship day, held the same time with our exhibition , People matchmaking, entrepreneurship Carnival!

 

宣传推广propagandize and popularize

政府平台推广government platform promotion

通过政府、行业协会的官网杂志推广呈现行业博览会形象,向社会各界传递强大的公信力和权威性

Promote and presents the image of exhibition industry through government and industry associations’official net, pass its strong credibility and authority to the society.

l         行业媒体推广industry media promotion

借助百家行业媒体实现SFE对连锁加盟全行业的覆盖

With hundreds of media industry, achieve SFE known by franchising industry-wide!

l         公众媒体推广public media promotion

精准定位受众群体,择优势公众媒体斥资投放,360°媒体全覆盖、超大曝光量,最大化触及创业投资人群!

Precise positioning audiences, choose the best public media, 360 ° full coverage of the media, the large amount to exposure, maximizing the reach to venture capital crowd!

l         自媒体运营  self-media operations

以推介加盟创业项目、分享创业政策和加盟知识、推广展会动态为理念,旨在对大众投资者传递有价值的创业信息。

投资人大数据的先进分析和管理,为观众邀约和品牌对接提供坚实基础

As recommend franchise project share entrepreneurship knowledge, policy andpromote dynamic exhibition for an idea, aims to pass valuable business information to investing public.

Advanced data analysis and management of investment, providing a solid foundation for audiences solicitation and brand docking

 

观众组织AudienceOrganization

l         政府机构、使领馆、商会、机构投资的贵宾邀请

Invitation of VIP member in government agencies, embassies, trade association and institution investors

政府相关机构、使领馆、商会和投资机构的领导和贵宾的邀请。

government agenciesConsulatesVIP invitation of trade associations, and institutional investors

l         数据库观众精准邀请

Accurate invitation of viewers from database

各种渠道累积的有效观众数据100000。根据不同投资能力和投资意向,针对性预告适合的项目,精准邀请参观。

Cumulate effective audience number 100 000 through various channels, according to investment’s capabilities and investment intentions,trailer for targeted projects, precise invited to visit.

l         展商客户邀请  exhibitor’s customer invitation

通过和展商的宣传资源互换,定制邀约方式,对众展商的目标客户进行邀请。

Exchange resources with exhibitors, invite their target customers

观众分析Audience Analysis

111.jpg

Franchise practitioners: 7.2%

Channels - distributors, resellers, derivative: 11.6%

College students: 3.4%

Associations, media organizations: 7.2%

Corporate & institutional investors: 11.5%

Personal Investment: 54.1%

Others: 5%

111.jpg

Looking for project 69.5%

Looking for affiliation 16.5%

Looking for Investment 13.8%

Gather information 12.0%

Purchase 9.2%

Consider to come again 3.1%

Other 3.4%

111.jpg

参展品牌Joined Brand

(部分历届参展品牌,排名不分先后)

111.jpg

参展范围Exhibition scope

餐饮业:中式快餐、中式正餐、西式快餐、西式正餐、日韩餐饮、烘焙连锁、咖啡店、火锅、特色小吃、甜品饮品、其他餐饮业

CateringChinese fast food, Chinese dinner, Western fast food, Western-style meals, Japanese and Korean food, bakery chains, coffee, hot pot, snacks, dessert drinks, other food and beverage industry

 

零售业:超市、便利店、食品、营养与保健品、生鲜食品、母婴用品、化妆品、礼品饰品、家居用品、文具用品、女性用品、保健器材、服装鞋帽、茶叶、酒类、其他零售业

RetailSupermarkets, convenience stores, food, nutrition and health care products, fresh food, baby products, cosmetics, gifts and accessories, household items, stationery, women supplies, health care equipment, garments, tea, alcohol, other retail

 

服务业:教育培训、儿童娱乐、美容美体、家居装饰、洗衣洗染、连锁酒店、KTV、酒吧、高端定制、汽车维修美容、汽车租赁、房产中介、健身保健、医疗服务、速递物流、家政保洁、图文影像、电商微商、其他服务业

ServicesEducation and training, children's entertainment, beauty, home decor, laundry washing and dyeing, hotel chains, KTV, bars, high-end custom, vehicle maintenance beauty, car rental, real estate agent, health and fitness, medical services, express logistics, domestic cleaning, graphic image, electricity providers derivative, other services

供应商:原材料、设施设备、商品、其他供应商

SupplierMaterials, facilities and equipment, commodities, other suppliers

服务商:IT服务、金融理财、咨询机构、地产开发商、律师事务所、支付服务商、其他服务商

Service ProviderIT services, financial planning, consulting agencies, real estate developers, law firms, payment service providers, other service providers

参展要求Exhibition requirements

l         参展企业须符合《商业特许经营管理条例》的相关规定;

l         具有独立法人资格;

l         拥有有权许可他人使用的注册商标、经营模式和专有技术;

l         拥有两家以上直营店并成功经营一年以上;

l         具备完备的操作手册、加盟宣传手册及合同文本;

l         具备向加盟者提供长期经营指导、培训和督导服务的能力;

l         具有稳定、品质可靠的供货系统。

l         Exhibitors shall comply with the relevant provisions of The regulation of commercial franchising;

l         Have an independent legal entity

l         Have right to endow  registered trademarks, business model and proprietary technology to others;

l         Have two or more outlets and more than one year of successful operation;

l         With a complete operating manual, joined brochures and contracts;

l         Equipped to provide long-term business guidance to franchisees, training and supervising service capabilities

l         Have stable, reliable quality and delivery system.

参展流程Exhibition process

申请:填写《参展申请表-代合同》,传真或E-mail至组委会,经审核,组委会将签字盖章确认参展资格,合同生效。首次参展企业,请向组委会提供企业简介、三证(复印件)、加盟商宣传手册、总部及直营店(2家)照片等企业资料;

l         付费:组委会出具“付款通知书,参展单位按“付款通知书的要求支付参展费用;组委会收到展位费用后,寄发“参展确认书”、《参展商手册》及发票;

l         参展:参展企业凭“参展确认书”报到参展

l         ApplicationFill out the “application form”, fax or E-mail to the organizing committee, the exhibitors  for the first time to attend, please provide the introduction to the organizing committee, three certificate (copy),franchisee brochures, headquarters and outlets  photos(2) and other corporate date.

l         PaymentOrganizing Committeeshow the Participation Contract ,Exhibitors paidparticipation fees according to Participation Contract, Organizing Committee received the booth fee, send Participation Confirmation, Manual and invoices.

l         Join inExhibitors take the "exhibition confirmation" report to join exhibition.

参展费用Exhibition estimation

 

特装光地展位 36 起租)

豪华标准展位(9

价格estimation

1200/

12000/

配置Configuration

无。参展商需自付搭建及装饰等费用

NothingExhibitors need to pay the cost of building and decoration, etc

挑高2m×0.8m楣板、三面围板、地毯、两盏射灯、咨询台1张、椅子2把、5A/220V电源插座1

High 2m × 0.8m fascia board, three panels, carpet, two spotlights, one desk, two chairs, 5A / 220V power outlet 1

参展费用优惠政

1.       主办单位会员企业/上届参展企业可享受10%的优惠(两者不可叠加享受);

2.       优惠期/20151230日前预定展位并缴纳展位预订金的参展企业,可享受5%的优惠;

3.       租用面积达到72的参展企业,可享受5%的优惠;

4.       两届展会连签:仅限36平米及以上展位并于20151230日前申请可享受10%的优惠(此项与政策2不可同时享受)

PreferentialPolicy

1,VIP enterprise of Organizers/Previous exhibitors can have 10% discount (two can not be superimposed)

2,Promotion Period/order booth and pay the fee before December 30. 2016 can enjoy 5% discount;

3.Leased area reach to 72 square meters, can enjoy 5% discount;

4. Continuousjoin the exhibition reach to two times,Only 36 square meters and above can enjoy, meanwhile order booth and pay the fee before December 30. 2016 can have10% discount(This policy not enjoy at the same time with policy 2)

 


 

全面升级,SFE移师上海世博展览馆!

Comprehensive upgrade, SFE moved to Shanghai World Expo Exhibition center!

u       傲踞世博会顶级核心区,区位更优越,交通更便捷,成就国际性一流展会的至优选择;

u       一站式连接展厅与功能区域,设施更齐备,空间更具可塑性,打造高规格连锁加盟展会;

u       面积扩容,展览面积达17000,展出效应更显著;

u       Squat Expo top core area, location superior, more convenient transportation, which achievements the better choice for first-class international exhibition

u       Nonstopconnectivity Hall and functional areas, facilities more available, more malleable space, to create high-profile franchise development;

u       Area expansion, the space increased to 17,000 square meters, have a more significant effect

展会管理机构:(logo)上海伊比逊会展有限公司

展位预订:021-53074763

媒体、市场合作: 021-6315 2628

商务合作: 021-6312 2116

传真:021-6312 9865

网址:www.sh-ybxhz.com

地址:上海市西藏南路11085号楼黄浦新苑商务楼402-403室(200011

SFE上海国际连锁加盟展

Management organizationShanghai Exhibition-Conference Co.,Ltd

Booth reservation 021-53074763

Media and market cooperation  021-6315 2628

BusinessCooperation 021-6315 2628

Fax021-6312 9865

Websitewww.sh-ybxhz.com

Address402-403,No.5 lane 1108 Xizang Nan Road Shanghai China200011

Shanghai International Franchise Exhibition

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Sweep ,open the chain and expand new channels!

 

 
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